This nding is strongly in line with the prediction of our model that when one of the products is on the deepest discount the other one is priced high. Van den Poel et al. (2004) also nd that:\[t]he situation in which a complementary product is in promotion when the main product is not in promotion does not occur frequently." The \main" product is dened as the highest sales and prot generator. In our model we nd that If one of the goods is valued much higher than the other (the case of \Intermediate Complements" in what follows) the interval where the price of the less valuable complement.
