For communities around the world interested in reaching a global audience with their conservation related products and stories direct mail Catalogs and their online equivalents are an obvious choice. Some recent statistics from the National Mail Order Association (NMOA) and the American Catalog Mailers Association (ACMA) show that the US catalog industry is a $400+ billion marketplace and is made up of thousands of catalogs some with huge distribution and some which appeal to a specialized niche of the consumer market. Despite the rising costs of printing and mailing catalogs the industry is still growing. Between 2001 and 2006.
