Other retailers would rather save the time and money spent on trade shows and have sellers with wonderful products contact them directly via email so that they can concentrate on ‘minding the store.’ If you decide to contact retailers directly be sure to send excellent photos and pricing information. All of the retailers we spoke to stressed the importance of the story behind the product. The stories of your products, your producers and the species you are working to conserve are very important in building a relationship with green consumers. (Please see TRANSLINKS publication - Green.
