The second of these new initiatives launched in September of 2008 is a similar partnership between an organization called World of Good, Inc. and online auction giant eBay. This collaboration is known as World of Good by eBay and their tagline is “Where your Shopping Shapes the World.” The partnership was formed with the idea that there is a growing consumer need for trusted information, and for transparency into how and where products are made. Both World of Good and are based on the principles of the LOHAS, or Lifestyles of Health and Sustainability, consumer. (See.
