In the last decade, there has been increased recognition of the importance of addressing noncommunicable diseases (NCDs). The Global Strategy on Diet, Physical Activity and Health (2) and the subsequent 2008–2013 Action Plan for the Global Strategy for the Prevention and Control of Noncommunicable Diseases (3) set out a strategy to tackle NCDs. Highlighting the importance of addressing food marketing to children was part of this plan. At the Sixtieth World Health Assembly in 2007, the Director-General of the World Health Organization (WHO) was requested to: promote responsible marketing including the development of a set of recommendations on the.
