As a result of these developments, the quantitative relationship between the consumer goods supply on the one hand and the rapidly rising consumer goods demand on the other hand has been continuously improved. Nowadays, the case that supply cannot satisfy demand is for most consumer goods a case of the past. Quite the opposite is to observe that Chinese consumer goods markets are buyers’ markets, characterized by a surplus of supply and a strong competition between many national suppliers and al- most foreign suppliers offering products in this market. .
