The promoter or sponsor must be involved in all of the planning phases to ensure a successful event. Often, the promoter is interested in monetary gain more than he or she is interested in public safety. If this appears to be his or her primary goal, local agency participation is essential. You may encourage the promoter to cooperate by linking attendance at planning meetings with the permit process and issuance. For example, the permit to host the event may require the promoter’s presence at the initial planning meeting. Teamwork promotes successful events. One way.