With regard to the marketing mix concept (Kotler 1997), particularly the establishment of sound price models for digital information is anything but simple (Shapiro and Varian 1999). Successful enterprises will be those who approach pricing as an act of innovation (Jonason 2001), recognizing that profit opportunities lie in aligning the price with customer perceived value (Morris and Morris 1990), instead of taking a flawed determinant for the price, like for example the number of geographic features or the size of the geographic area requested by the user. The ideal for a profit-maximizing business is to charge the maximum the.
