The unregulated nature of counterfeit goods also presents challenges to consumer protection as there is no way to monitor poor manufacturing or toxic ingredients iv which may pose a threat to consumers. Unregulated distribution also means what may be regarded as potentially harmful media content (., films, computer games and so forth) are available to children in ways that bypass systems of certification and content regulation (O’Connell and Bryce, 2006). These issues suggest that regardless of one’s position on the ethics of copyright, patent or brand legislation, regulation and attempts to control counterfeiting, this.