In popular discourse, academic research and trade association awareness campaigns, the consumer of counterfeit goods is frequently constructed as ‘other’. vi In industry and policy they are represented as outside accepted everyday experience either as part of a criminal or technological underworld, terrorist organisation, or as socially isolated, morally corrupt or part of a subversive subculture. For trade associations, there is a political rationale for such representations as they campaign for the enforcement (or extension) of legislation and judicial actions against counterfeiters and consumers of counterfeit goods. To symbolically link counterfeiting and deviance has value in raising.
