The use of the internet as a method of purchasing counterfeit goods was most common for films, with 12 per cent of purchasers using this electronic shop front. However, respondents were more than twice as likely to purchase films from social environments (26 per cent) or on holiday (29 per cent). We do not wish to under- estimate the importance of the internet for the sale and distribution of counterfeit products, as this distribution channel is most likely to show greatest growth in the future. However, it is notable that less than a third as many people reported acquiring.
