The appeal of alcohol to underage youth can also be limited by reducing youth exposure to alcohol advertising and marketing. The Federal Trade Commission has issued a series of reports on the topic and has encouraged voluntary action on the part of the alcohol indus- , 12, 13 In response, alcohol marketers have made some limited reforms in their volun- tary codes. However, these revisions fall far short of recommendations from the National Academy of Sciences,14 state attorneys general, 15, 16 and other scientific and advocacy organ- izations. In the last decade, while.
