In 2003, to support efforts at the state level to reduce youth exposure to alcohol marketing, the Center on Alcohol Marketing and Youth (CAMY) issued a report on state advertising laws. 19 It identified key state regulatory strategies that can be effective in reduc- ing youth exposure to alcohol advertising, assessed state practices, and reviewed each state’s law. The report was designed to pro- vide a means for each state to evaluate priorities for enforcement and statutory and regulatory reform. This report updates the ear- lier research from 2003 to the states’ 2010 legislative sessions, identifying trends across states and highlighting recent activities by state agencies.
