"Marketing" is defined as the aggregate of functions involved in transferring title and in moving goods from producer to consumer. Agricultural marketing2 includes such processes as assembling the raw commodities, grading, packaging, transportation, preparation for use, storage, shifting and sharing risks, change in ownership, pricing and exchange, wholesaling and retailing. One of the first steps in agricultural marketing is assembling the raw commodities. It may begin with country buyers or at the local creamery, country elevator, buying station, cotton gin, cotton or fruit warehouse, or local processing plant. It may begin at interior or.
