Even now that military drones have become a familiar topic, the idea of self-driving cars sounds pretty far fetched. But is it still just science fiction? Something that gets batted around in robotics labs and think tanks? Or are self-driving vehicles on the verge of becoming a viable form of personal mobility? Will the market accept them, want them, and pay for them? We think the answer is a resounding yes: The marketplace will not merely accept self-driving vehicles; it will be the engine pulling the industry forward. Consumers are eager for new mobility alternatives that would allow them to.