Classified advertising is effective both economically and in results – so long as it targets the proper audi- ence. Focusing on publications that provide the greatest number of potential buyers is a sound basic strategy. Target markets include the car collecting world in gen- eral, typically reached by Hemmings Motor News, Old Car Trader, Car Collector, Old Cars Weekly and Antique Automobile to name a few. However, if you’re selling a 1950 Ford truck, a more focused audience can be reached by advertising in the Double Clutch, published by the Antique Truck Club, or the V8 Times, published by the Early Ford V8.
