Results happen every time we dial the telephone. They just aren’t always the results we had hoped for. During the last 20+ years, I have made a lot of phone calls. I have monitored a lot of phone calls. I have written thousands of call plans, call guides, scripts, sales strategies, campaigns, and targeted initiatives. And, I can tell you from experience, that results will continue to happen. More often than not, the results will be lower than they can be unless certain planned and predictable outcomes are accounted for. We know, for example, that when a decision-maker answers the telephone, chances are good s/he.
