Steve Jobs was driven by a nearly messianic zeal to create new experiences. He didn’t sell computers — he sold the promise of a better world. When Jobs introduced the iPod in 2001, he said, “In our own small way, we’re going to make the world a better place.” Where most people saw the iPod as a music player, Jobs saw it as tool to enrich people’s lives. Of course, it was important to have great products. But passion, enthusiasm and a sense of purpose beyond the actual product are what set Jobs and Apple apart. Jobs was also.
