The gap between marketing and sales teams has been around since the two functions were created and is usually just accepted as an irreparable inconvenience in many busi- nesses. Sales thinks only they are worried about the quarter; Marketing thinks they are the only ones who think strategically. Sales wonder why they have to generate all their own leads; Marketing complains that sales ignores or criticizes everything they generate. Sales thinks marketing is lightweight and easy; Marketing thinks salespeople will say anything to get a deal. It is time for this fighting to stop. As the spread of the internet and social.
