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Furthermore, Americans have gotten more sophisticated about food and have learned their fair share about wine. These days, wine tastings take place at the local liquor store, and comprehensive classes can be had at community colleges and universities, democratizing a formerly elite subject (Malone, 2003). In the past, diners were at the mercy of the sommelier, now they read books like “Wine for Dummies” and make authoritative choices on their own. As grape grower Piero Antinori writes in his book’s Foreword, “Wine is for everyone, after all, and we should not treat it as if it were something reserved for.

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