Without a consistent focus on simple, fundamental prospecting and sales activities, any program or cultural change initiative is bound to fail. More than any program workbook, seminar or delivery method, it is the ongoing follow-up, the personal coaching and the manager’s ongoing support that will largely determine the ultimate success of any sales culture transformation and sales training initiative. This has proven to be the winning formula for achieving sustainable results for banks. Now let me explain how we deliver this proven formula. .
