IdeaBridge is focused nearly exclusively on banks; this focus gives us access to the industry’s best ideas and also helps build immediate credibility with those whom we work. The result is that participants pay very close attention because the training is based on what works in the real world, at the street level, for bankers just like them. The typical skepticism and defensiveness toward those who haven’t spent their career in this industry, is eliminated when John Callos is leading the training. In short order, the participants have a crystal clear understanding that our programs are.
