All of this is not disputed, but when we come to look at the films themselves and who watches them, it gets more complicated. India is now famous for its computer software engineers and it has always been known for its bureaucracies (needed to organise the world’s largest democracy), but the film industry in India is only slowly beginning to deliver the detailed box office information on a regular basis that business commentators and film scholars in the UK and North America have come to expect from their own industries. There are rapid changes taking place in the Indian entertainment.
