As an advanced representation system, the cinema poses questions of the ways the unconscious (formed by the dominant order) structures ways of seeing and pleasure in looking. Cinema has changed over the last few decades. It is no longer the monolithic system based on large capital investment exemplified at its best by Hollywood in the 1930's, 1940's and 1950's. Technological advances (16mm, etc) have changed the economic conditions of cinematic production, which can now be artisanal as well as capitalist. Thus it has been possible for an alternative cinema to develop. However self-conscious and ironic Hollywood managed to be, it.
