In an era of information overload, it is not too radical to expect some social consciousness from the cinema medium. All this while, there has been discussion about media‟s responsibility to the society. So why cinema should be engaged only with creating leisure for its audience and not make them think critically? Popular rhetoric and culture need to be challenged and cinema can do it effectively if it exhibits some sensitivity to gender issues. This is because Hindi films now enjoy a huge international market in many South Asian and Western countries. Thereby, operating in a.
