In films that catered to Indian migrants, there was a clear emphasis on superiority of Indianness over western culture. The Indian was shown to be pure whereas the western was the morally degraded. This duality was established through the conduct of female characters like Kajol in Dilwali Dulhaniya Le Jayenge (DDLJ) – 1995, Pardes (1997) and Aa Ab Laut Chalen (1999). The western woman in these films was shown to be morally degraded and inferior to the Indian woman, whom the hero eventually chose. The migrant Indians in these films decided.
