Even this figure doesn’t tell the whole story, however. Looking forward, many businesses realize their future competitiveness will depend on new business strategies and deeper insights that might require data that isn’t even being captured today. Projecting five years out, businesses shouldn’t be surprised if they want to store and analyze a rapidly growing data pool that is 100 times or more greater than the size of today’s data pool. And beyond size, the depth of analysis and complexity of business questions raised against the data can only be expected to grow. Greenplum’s focus is on being the leading provider of.