Significant trends in analytics and information management, along with regulatory pressures, demand new technologies that can turn increasing volumes of data into insight that can be exploited very rapidly. In addition, customer dynamics are changing more frequently so the need to develop and refresh analytic models that can be managed securely is accelerated. SAS has announced a roadmap for enhanced partnership and deeper technical integration with database management systems (DBMS) providers that will enable SAS® Analytics and data transformation capabilities to be leveraged at the point of transaction rather than the typical extract, transform, and load (ETL) processes in use.