Amjid Ali, senior manager, HSBC Amanah Global, believes that shariah finance is broadening its appeal and reach—both among Muslims and non-Muslims—as a result of the banking and financial crisis. Recognized as one of the most influential Muslims in the United Kingdom by the Muslim Power 100 Awards, Ali has 22 years of branch banking experience with Midland Bank and HSBC in the United Kingdom. In September 2003 he joined HSBC Amanah UK as senior business development manager, with responsibility for raising the profile of Amanah Home Finance in the United Kingdom. He took over as UK head in January 2005, with responsibility for strategy, distribution, and sales,.