I invite you to read this book in its entirety, then to go back and review each section of the book as you begin to plan and ultimately to implement your own telemarketing efforts. Virtu- ally all of the information you’ll need will be found within this book, however, additional resources are also available from my Website (). No matter what you sell, you’ll soon discover that the telephone is an extremely power- ful tool for finding and qualifying leads and closing sales. My greatest hope is that you, too, will soon learn to appre- ciate the power of telemarketing and discover how to reap the incredible benefits of using.
