To achieve success as a telemarketer, you’ll need to invest the necessary time and effort to learn and master a variety of different skills. Only then will you be able to truly tap your potential for generating the sales results you and your em- ployer want. This book divides up the skills you need, explains them in detail, and then offers strategies for developing and utilizing them. Once you develop a basic understanding of each skill involved in the telemarketing process, however, it’s up to you to practice and hone those skills and discover how to prop- erly incorporate them into the telesales work you are or will be doing
