Two questions are addressed: why cinema technology was introduced in the mid-1890s rather than earlier or later; and why cinema- going became popular only with a lag – a decade after the technology was available. Both issues can potentially be affected by changes in supply or changes in demand. These issues are worthwhile to examine, because they can help us get insight into how new consumer goods and services emerge, how the process works by which certain new goods become successful and are widely adopted while others will disappear and are forgotten forever. The paper will also give us more.
