The rest of this paper is structured as follows: Section 2 sets both alternatives against a more detailed history of innovation and the emergence of cinema consumption, sharpening our sense of both the technology aspect and the lag between technical possibility and take-off. In section 3 the available data sources relevant to understanding how the consumption of cinema grew are identified and analyzed in depth, and national differences decomposed in those due to technology and those due to taste. Section 4 further investigates the demand-led explanation of the emergence of cinema by locating it within the changing demand for recreational.
