To conclude this section, given full financial services of commercial banks, AMCs associated with commercial banks (BR) dominate mutual fund industry in Thailand. Three determinants of mutual funds growth besides funds performance are distribution channel, reputation of parent company, and effective communication between potential investor and fund representative. Therefore, asset management companies with better distribution channels, better access to clients through a bank's nationwide branches, and more efficient complete financial services from their parent companies have the advantage. Possessing the three determinants, a company can grab bigger market shares in both fixed income and equity funds through cross selling
