Asset management industry in Thailand has followed the omega model as defined by Bogle (2004) by which the distribution of returns and benefits from managing mutual funds are explored. As Thailand is the bank base economy, major Thai asset management companies are commercial bank capital market arms. We defined asset management companies (AMC) associated with commercial bank as bank related (BR) AMC. Often, questions regarding products variety and competitive situation among Thai AMC are raised and there is no research explores or answers the aforementioned questions. .
