Indeed, these tough times can be seen as an opportunity for the industry to reinvent itself. Perhaps, the industry has moved beyond the first phase, in which it established itself as a part and parcel of the investment matrix. The industry needs to evolve again to strengthen its position and proposition. It is probably time to question established wisdom and explore alternatives. In the present situation, there may be no single ‘silver bullet’ solution, but it will require a multitude of initiatives to be taken across the entire spectrum of activities of a mutual fund. We have attempted to take.
