n my "Word of Greeting" of the first edition of this book which was dedicated to Günter Dufey, I pointed out that I appreciate Günter Dufey as someone who builds bridges between Germany and the United States. Meanwhile, almost 5 years have gone by. Günter Dufey's significance as an academic intermediary between the continents has even increased since then. Due to his efforts, the cooperation be-tween high ranked . business schools and the WHU - Otto Beisheim Hochschule in Germany have been intensified. The joint summer MBA program on the WHU campus is attended by 45 . students every year
