The initiating problem is unstructured design processes and vague descriptions of the form problems in the students’ critique of each other's product proposals, and very vague presentations of the product's aesthetic qualities in their reports. The problem must be seen in relation to the fact that the majority of the students can express themselves clearly in engineering fields and that design methodology is based on technical parameters. Our idea is to obtain a structured design process and better articulation of the form and accentuation of its aesthetic qualities by encouraging the students to use systematic clarification of the leading feature.