Second, it is becoming increasingly clear that psychological models (Chatterjee, 2004b; Leder et al., 2004) have underspecified affective processes involved in aesthetic appreciation. Some stud- ies have identified activation in emotion-related brain regions, such as the insula (Cupchik et al., 2009; Di Dio et al., 2007), others have identified activation in regions thought to be involved in cod- ing reward value, such as the orbitofrontal cortex (Kawabata & Zeki, 2004; Vartanian & Goel, 2004), and others have reported acti- vation in pleasure generating subcortical regions (Yue et al., 2007). Furthermore, the results reported by Skov at the conference (see also Kirk, Skov, Christensen, et al., 2009; Kirk, Skov, Hulme, et.