The second reason illustrates a more profound difficulty. The image of nonchalance is linked in perhaps subtle ways to power, and ethical aspects of its use. A challenging book, born out of a deep understanding of mostly western culture, is Robert Greene’s The concise 48 Laws of Power. In his preface (page xii) he states, “If like the courtier of times gone by, you can seduce charm, deceive and subtly outmaneuver (sic) your opponents, you will attain the heights of power. You will be able to make people bend to your will without them realizing what you have done
