This paper presents the design philosophy and initial design decisions of Herald: a highly scalable global event notification system that is being designed and built at Microsoft Research. Herald is a distributed system designed to transparently scale in all respects, including numbers of subscribers and publishers, numbers of event subscription points, and event delivery rates. Event delivery can occur within a single machine, within a local network or Intranet, and throughout the Internet. Herald tries to take into account the lessons learned from the successes of both the Internet and the Web. Most notably, Herald is being designed, like the Internet, to operate correctly in the presence of numerous broken and disconnected components