An event—be it a networking gathering, open house, fundraiser, or class—is by nature, a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, and LinkedIn to connect, interact, and share with their peers. Sound familiar? Given their similar natures, it makes perfect sense to use social media to help plan, promote, and build excitement for any public event you’re hosting. If the goal is to get as many people as possible interested in your event, social media is a perfect compliment for spreading the word to your core base of customers, members, donors, and beyond
