If people express concerns it is worth agreeing to meet them in person and talking through the event with them so that they understand in detail how they may be affected. If there’s a particular business which you foresee could be a problem, for example a courier firm with vehicles coming and going throughout the day, approach them in person first and see if they’re willing to work with you and reduce (or eliminate) the number of vehicle movements. Some businesses may need to be alerted to the fact that they could benefit from the event (eg a.