Paper consumption can represent significant costs associated with the communications and marketing activities of a planned event. It is often considered a necessary cost of doing business. Yet, when looking at a standard piece of paper, many of us do not consider the true cost of producing it. Conventional paper uses chemicals that produce, along with the paper itself, harsh toxic substances and the living trees used to make the paper provide priceless ecological services. Sustainable communications and marketing practices, such as limiting paper usage or avoiding paper altogether, not only help the environment but also.
