After two successful editions of the HRPR conference, it was a challenge to meet the high expectations that were raised. This challenge contributed to and fueled the organizational and scientific work that made HRPR 2010, the Third International Conference on Human – Robot Personal Relationships, the success it became. Since long ago, thoughts of personal relationships between man and artificial beings have been food for myths, speculation, fear, ridicule, entertainment, and science. Advances in technology and science, but also public interest, are mak- ing artificial partners increasingly likely in any of the many forms imaginable. Increasingly, researchers from scientific fields such as (social) robotics, human – computer interaction, artificial intelligence,.