Do you want a market research (MR) project that precisely meets your goals? Then you need a precise Request For Proposal (RFP). The RFP is necessary to document your research needs and expectations. It also gives you an opportunity to ask for free advice. Do exceptions exist? Do some clients successfully hire agencies without a formal RFP? Sure, but it is risky. Unless you have a long-standing relationship with a market research agency, the RFP process is your lowest-risk path to research excellence. It mitigates a lot of risks and ultimately will save you a lot of time and money
