This report presents a detailed assessment of both the status and prospects of the media industry in the region. Positive advertising expenditure growth is forecast across all of the countries covered, following the decline that has affected the global and regional media sector over the last two years. This edition also highlights the growing importance of local content from the point of view of both production and consumption, as reflected in the title, Inspiring Local Content, and in the thematic topic of Section 3. Throughout this year’s report, carefully selected, rich case studies provide a means to compare and contrast.
