According to our analysis, which included interviewing over 125 representative industry leaders in the region, the sector shows strong potential for growth across all dimensions: talent, which is affecting the creation of quality local content; content production, leveraging the expanding network of media free zones; consumption across traditional and new, digital platforms; and monetisation, through better targeting of audiences and new revenue streams. The industry is also expected to take advantage of the high proportion of young people in the Arab population. It is this segment that is best placed to drive content development and exploitation in this increasingly international.
