In the Arab Region, digital migration is still in its very early years, but nevertheless is being driven by the high proportion of young demographic in many Arab countries. With 55% of the Arab Region population under the age of 252 , this segment is expected to drive the growth of digital media. Since international players have been experimenting with online content and business models for some time, the Arab Region now has the opportunity to learn from the mistakes and successes of the European, North American and Asian media markets to really drive growth