We will refer throughout the report to responses from interviews that we have carried out with media industry professionals across the region, and which will feed into many of the conclusions that we draw. Indeed, it is worth noting from the outset that in spite of the significant challenges that the media industry in the region is currently facing, there remains plenty of optimism among industry players, with 85% of the media professionals we have spoken with feeling either positive or neutral about the prospects for the Arab media industry in 2010
